That’s the question at the heart of Wellness Worn Close — our partnership campaign that celebrates the intimate relationship between what we wear and how we feel. At BREETH, we’ve always believed that clothing is wellness made wearable — a second skin that helps us feel grounded, confident, and comfortable in our day-to-day lives.

We’re proud to introduce a new chapter in that story: our partnership with The Wellness Initiative (TWI), a health-focused team working across South Africa to bring care, support, and real solutions to communities. Their national sales team now wears BREETH golf-shirts daily  and the impact goes far deeper than aesthetics.

For TWI, whose work takes them on the road all day, clothing needs to be breathable, durable, and professional. More than that, it needs to feel good. From the very first wear, TWI team members shared how Breeth's soft, skin-friendly fabrics made a difference to their wellbeing, helping them feel fresh, comfortable, and confident as they moved through their workday. “It doesn't crease easily, it looks neat all day, and it just feels good against the skin,” said Bianca, a TWI team member. “That matters when you're meeting people and showing up in your role.”

This collaboration reflects the shared mission between BREETH and TWI: to support wellness from the inside out and the outside in. By partnering with a like-minded organisation that understands that health is holistic — encompassing mental, emotional, and physical wellbeing — we’re placing BREETH where it truly belongs: in the lives of people who live and breathe their wellbeing.

We’re excited to connect with new audiences through this partnership; people who, like us, value clothing that looks good and feels good too. The truth is, clothing was the original wellness product. It’s with us all day, it moves as we move, and it’s time we treated it like the powerful tool it is.

Stay tuned as we spotlight the TWI team, share their story, and celebrate the way they’re living out Wellness Worn Close.