Fast fashion has revolutionised the way we approach clothing, offering a rapid response to the latest style trends at wallet-friendly prices. It's a phenomenon fueled by our insatiable appetite for apparel at lightning speed. In this era, shopping has evolved beyond necessity; it's now a form of entertainment, drawing consumers to outlets offering an immersive experience. Retailers adept at creating ambience through enticing displays, lighting, and even fragrances enhance the customer journey, enticing them to indulge in the ultimate shopping experience.

In essence, fast fashion epitomises the fusion of style and speed, catering to our desire for instant gratification in the realm of clothing. Yet, beneath the surface of this convenience lies a troubling reality—one that poses critical questions about our values, our impact on the planet, and our responsibility to future generations. As we navigate the complexities of contemporary consumerism, the choice between fast fashion and sustainable cotton clothing becomes not just a matter of style but a reflection of who we are and what we stand for.

Moreover, the human cost of fast fashion is equally troubling. In a relentless pursuit of low prices, many brands outsource their production to countries with minimal labour laws. Workers often endure gruelling hours in unsafe conditions for meagre wages, stripped of their dignity and rights. The exploitation inherent in this model reveals a stark reality: the cheap price tag often hides a profound human cost.

Fast fashion contributes to a culture of waste, with over 92 million tons of textiles ending up in landfills yearly. As these garments decompose, they release harmful greenhouse gases. Synthetic fibres are made of petroleum and can take hundreds of years to decompose, further exacerbating climate change. This isn't just about clothing; it’s about our planet and your future.

Identifying fast fashion while shopping can be challenging, especially as it seeps into mass-market and luxury segments. Even a higher price tag doesn’t always guarantee ethical sourcing.

Slow fashion is our passion! It is about more than just clothing; it’s a heartfelt commitment to investing time and mastery into designing pieces that are made to last and fit your body in the best possible way. Each garment tells a story, crafted with care to transcend fleeting trends and stand the test of time. This intentional approach gives slow fashion its name—it takes time to create beauty that endures. Our Breeth products were the result of 59 months of research and development, during which we created 84 prototypes.

Sustainable fashion embodies a deep respect for our planet. It’s about producing clothing in harmony with nature, ensuring that our choices don’t come at the expense of the environment, instead of looking for the cheapest materials. We look for the best! We want to give you the best life money can buy. So, instead of using artificial materials to mimic nature, we use nature itself. You yourself are part of nature. What is more natural than wearing it?

With slow fashion, we are forging a connection between what we wear and where we live. In a world where machines make most things, the clothing at Breeth is made locally by humans in our community. We do it this way simply because there are still things that no machine can do as well as a human. A wise person once said, “You deserve the community you live in.” This belief fuels our mission to better our community, and it will always remain at the heart of what we do. This is more than a mission. This is our promise!

Recognising sustainable fashion brands empowers us to make choices that reflect our values, support ethical practices, and nurture our planet. By consciously deciding to move away from fast fashion brands that ignore human rights and environmental harm, we can drive positive change through our purchasing decisions.